Snowflakemobile! LEGO Block Cars?

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I’ve been following the story behind a new car being developed by Tata Motors in India called the Nano.  It is one of those stories that you follow with equal parts fascination and fear, and it is very much worth following whatever your reaction.  The short story is that this car is being developed as an alternative to the use of small motorcycles and mopeds for transporting multiple people.  If you’ve traveled to many other countries as I’ve been fortunate enough to, you may have witnessed the same scene that inspired the Nano when you’ve seen three to six people, often a whole family, riding on a single moped as they dart and weave their way through traffic on their way to work, school and home. 

I’ll leave you to read more about the car and the story behind it as a quick search will turn up plenty.  The July 2008 Wired magazine has an article for example called “The $3000, 33-Hoprsepower, Snap-Together ride to the Future” that will provide you with a good overview and insight.  Basic specs for the four door version include:

  • about 10 feet long and 5 feet wide.
  • 623cc two-cylinder 33 HP rear engine
  • capable of 65 miles an hour
  • projected cost new, 120,000 rupees, including road tax and delivery in India, = ~ $2500-3000

As interesting and scary as the whole concept of providing four wheels for the masses of the world is, what has caught my attention of late is the focus on cost  and other reductions which they are taking to a whole new level.  For example they are looking into reducing shipping volume and costs by shipping the cars in a snap together kit form which would be assembled at the destination.  Right now this is very UNsnowflake like in that these cars are in many ways the epitome of mass production and sameness.  However as they develop this LEGO block approach to car manufacturing and start to design for snap together modularity, it is easy to imagine how quickly this would morph into a mashup model that would enable each person to quite literally design their own car, have it shipped to them and and assemble their own snowflakemobile.

Want to try your hand at designing your own Nano?  Head over to this “design your own Nano” site to get an idea how this might work when the choices were much more in number and detail so you could truly create your own Snowflakemobile!

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