Indi-Groups?

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As per many of my previous comments here, articles on Off Course – On Target and many of my presentations, I see more and more examples of a meta trend where basic human functions are being transformed from distinctly separate roles into a mashup of combined roles.  I credit Alvin Toffler with spotting and naming one of the first of these when he coined the term Pro-sumer in his book The Third Wave to describe what he saw as a future society where rather than being either a producer or a consumer we would all take on both roles simultaneously.  Toffler wrote about this back in the 60’s and 70’s and I think we can now clearly see how prescient he was as we live in just such a society in many parts of the world today.

I’ve been speaking about these trends for many years and noting more and more examples of the same kind of integration and blending of fundamental human roles.  I’ll be addressing more of these in coming postings, podcasts and articles but for today I wanted to reference one that came up in my discussions with Kevin Kelly yesterday.  Kevin noted how this is a very new and special time when we simultaneously have dramatic increases in the power of individualization AND the power of the group.  If we were to use Toffler’s example of creating a new dual term word we could call this Indi-Groups. 

A few days ago I wrote about how the Snowflake Effect applies equally to both individuals and groups in the posting “Pluralization of Personalization” and yesterday Kevin went on to point out things like the need to distinguish between “the wisdom of the crowd and the stupidity of the mob”.  I pondered whether things like focus groups might now represent “the stupidity of the mob” or group think, which so typically end up concluding the opposite of what the larger group they are supposed to represent will actually prefer and choose (Erik has talked and blogged about this extensively in some of his previous postings)

To my perhaps biased perception these are all further examples of the growing influence and affect of the The Snowflake Effect and precisely why Erik and I are so passionately pursuing it.

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