Unique: a Means NOT an End

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How could I resist posting this one!  And while humorous the point is one worth noting that uniqueness, while essential to the Snowflake Effect is not sufficient by itself nor an end state.  Uniqueness is common attribute of designing for mass personalization but the goal is to create solutions that are just right for each individual situation.  Hence Snowflake success will be measured by how well it matches the uniqueness of the situation, not how unique the solution itself is.

Conversely it is also worth noting that the other end of the spectrum, sameness, similarity, commonality, etc. are also attributes which will continue to be of value and part of creating just right solutions. 

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