Snowflake for groups

by

Google will start a localized version of YouTube for Belgium soon. This is, of course, a form of snowflaking that targets groups rather than individuals.

Snowflaking for groups, like for individuals, can be tricky: I often get welcome pages in French when I access sites from home. Roughly 50% of Belgians are Dutch-speaking. The language issue is a very sensitive one – I don’t care about it too much, but most of my fellow Flemish seem to have another attitude.

There is something ironic about a site trying hard to present itself as considerate for your local sensitivities and characteristics that then makes things worse by presenting itself in French rather than the American site it really is.

I never pretended snowflaking is always easy 😉

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: