Snowflake for groups


Google will start a localized version of YouTube for Belgium soon. This is, of course, a form of snowflaking that targets groups rather than individuals.

Snowflaking for groups, like for individuals, can be tricky: I often get welcome pages in French when I access sites from home. Roughly 50% of Belgians are Dutch-speaking. The language issue is a very sensitive one – I don’t care about it too much, but most of my fellow Flemish seem to have another attitude.

There is something ironic about a site trying hard to present itself as considerate for your local sensitivities and characteristics that then makes things worse by presenting itself in French rather than the American site it really is.

I never pretended snowflaking is always easy 😉


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